Weight Watchers unequivocally wants to let we know that it’s not usually a diet association — so most so that it’s changing a name to WW.

The association announced Monday that a new WW (WTW) name reflects a concentration on altogether health and wellness, and not usually shedding pounds.

CEO Mindy Grossman pronounced in a matter that a association stays “committed to always being a best weight government module on a planet” though that it wants people to also concentration on eating healthier, sportive and carrying a some-more certain mind-set.

Oprah Winfrey, who is a member of a company’s house and owns a some-more than 8% stake, echoed those comments.

“The purpose WW can play in people’s lives goes distant over a series on a scale,” Winfrey pronounced in a release. “As Weight Watchers becomes WW, we trust we will continue to enthuse people not usually to eat well, though to pierce more, bond with others and continue to knowledge a joys of a healthy life.”

Since Grossman, before of HSN, took over as a company’s CEO final year, WW has finished a plain pursuit of creation a company’s programs some-more sparkling for a broader bottom of people. It’s also done a bigger bid to supplement some-more masculine subscribers.

More than usually a diet company

WW has brought on actor Kevin Smith, music star DJ Khaled and luminary cook Eric Greenspan as “ambassadors” for a company.

Its Freestyle module lets we eat a wider accumulation of food.

WW has also partnered with imagining association Headspace to yield disdainful calm on a Weight Watchers app.

WW pronounced it will relaunch a app in a United States on Oct 4 and that a general app will relaunch in a initial entertain of 2019.

Shares of WW rose some-more than 4% on a news Monday. The batch is adult scarcely 65% this year and has surged some-more than tenfold given Winfrey initial bought her stake in a association scarcely 3 years ago.